The marketing function, run by an AI-fluent operator.

A marketing agency executes against a brief. A Marketing Operator owns outcomes inside your business. They sit on your team, learn your product, and run the function as if it were theirs. Agencies are vendors with their own clients. Caliber Marketing Operators are dedicated to your business, AI-fluent, and embedded in your tools and processes. The agency runs campaigns. The operator runs the function.

Yes. Caliber operators are vetted for fluency in standard marketing tools (HubSpot, Salesforce, Klaviyo, Mailchimp, Meta Ads, Google Ads, GA4, Notion, Slack) and AI tools (ChatGPT, Claude, Zapier, custom GPTs, Midjourney, ElevenLabs). The Caliber Toolkit ships role-specific prompts and workflows. For niche tools, behavioral fit drives fast ramp. The 81-dimension assessment screens for that fit.

Caliber's 2-year replacement program covers the same role at no additional onboarding cost. If your hire leaves or the placement doesn't work out, you receive a replacement Marketing Operator from the same vetted pool, with the Caliber OS deployed for the new placement. Bounded by same role. No fine print.

Tier 1 fits when you need consistent marketing execution across content, campaigns, and lifecycle. Tier 2 (Senior) is more horsepower: deeper experience, broader tool fluency, and autonomous outcome ownership. That includes channel strategy, budget allocation, and vendor oversight. Both tiers handle the core Marketing Operator scope. Tier 2 brings more capacity for complex situations and leads with less direction.

The Caliber Operating System deploys on Monday: SOPs, communication protocols, role-specific Toolkit and Playbook, structured information intake, and a 45-minute implementation walkthrough. Your Marketing Operator is ready to work by Wednesday. Onboarding is $2,500 one-time. 50% off the second placement's onboarding fee for combo engagements.

Candidates are sourced globally. Each candidate is evaluated and scored on AI fluency, behavioral fit, skills assessment, and interview against the role they are applying for. Caliber operators commonly work in time zones that overlap US business hours, but specific location is determined by the matching process and the candidates available against your role.

You log in, review your matches, and can schedule onboarding within as little as 5 minutes. Once you select a candidate, onboarding can begin as early as the following Monday. From decision to fully-onboarded Marketing Operator: as quickly as 5 days. No sales calls. No interviews you have to conduct.

If your role expands beyond the original scope, you can move from Tier 1 to Tier 2 with a new placement under the replacement program structure (no additional onboarding fee). If you need a different role entirely (say you started with a Marketing Operator and now also need an Operations Architect), combo engagements get 50% off the second onboarding fee.

Caliber Marketing Operator placements run $3,556/mo at Tier 1 (85% match) or $4,444/mo at Tier 2 (90% match). Onboarding is $2,500 one-time. Monthly billing, 1-month minimum, 14-day cancellation notice. The 2-year replacement program is included. The full rate card is on the Pricing page.

A Marketing Operator who runs the function end-to-end while operating an AI-augmented marketing stack as the primary mode of work. Demonstrated fluency in HubSpot, Klaviyo, Meta Ads, GA4, ChatGPT, Claude, Zapier, and custom GPTs. Vetted on 81 behavioral dimensions and a live AI-tool skills assessment. Not a freelancer. Not a fractional CMO. A dedicated operator embedded in your business.